The transformation of an iconic brand
MetaDesign is a long term partner with Volkswagen globally. I commencing my journey with the brand in 2014. Since then, I’ve taken on responsibilities in brand localization and governance, also collaborating with clients, joint venture and local partners to develop new brand identity projects tailored for the Chinese market. Having played a pivotal role in two brand revamps, I was honored to receive the prestigious Transform Awards Asia Pacific Grand Prix in 2020 for my contributions to the New Volkswagen localization project
My Role
Design Director (2020-2023)
Lead Designer (2014)
Scope of Work
Visual identity localisation
VI guideline creation
Brand governance and training
Brand design digital platform development
Credits
MetaDesign China
Volkswagen China brand governance
2014 - 2019
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